Four years of centennial commemorations


14-18 NOW was the UK’s arts programme for the centenary of the First World War. Working with arts and heritage partners across the UK, they commissioned new artworks from 420 contemporary artists, musicians, filmmakers, designers and performers, inspired by the period 1914-18. 

Bad Madam worked with 14-18 NOW and their marketing partner The Cogency, to create film content documenting many of these artworks, creating emotionally engaging films as a legacy to the programme.

An astonishing 35 million people engaged with the programme of extraordinary arts experiences between 2014 and 2018. 14-18 NOW commissioned 107 projects in more than 220 locations across the UK, touching millions of people emotionally and bringing the story of the First World War to over 8 million young people.

Projects included Danny Boyle’s ‘Pages of the Sea’, Peter Jackson’s ‘They Shall Not Grow Old’, ‘Wave’ and ‘Weeping Window’ by artist Paul Cummins and designer Tom Piper, Jeremy Deller’s ‘We’re Here Because We’re Here’, ‘Processions’ and ‘Lights Out’, all of which were produced by Bad Madam and directed by The Blaine Brothers, in collaboration with The Cogency, together creating a series of beautiful films documenting these historic events.