“There’s a question people often ask me as they glance at the broad range of work across multiple disciplines for an array of very different clients - ‘What do you specialise in?’…
I’m all about the emotional journey. Whether I’m making a film, a piece of branded content, a documentary, a music video, or telling a fashion story, it’s always the narrative that I’m interested in. I’m naturally inquisitive. I’m interested in people. I ask a lot of questions and I listen. I frame the story through the eyes of the expecting audience, and I want to be entertained.”

Adam is a co-founder of Bad Madam and has directed commercials and branded content for the likes of Beats By Dre, Disney, Sainsbury’s, the NSPCC, Samsung & M&S.

Music video and live directing credits, include artists such as Tinie Tempah, Bloc Party, Michael Malarkey, WiDEAWAKE feat Wiley, Ellie Goulding, Emilie Sandé, Bashy and Pendulum. Adam also directed and shot a feature length documentary for Parlophone about Tinie Tempah called Rock and Rap.

Fashion credits include Hobbs, Clarks, Oasis, Jaeger, Triumph, Vogue, Harpers Bazaar, Acne, Marc Jacobs, Reiss, & Mr Porter.

Collaborating with Cariad Lloyd and Jenny Bede, Adam directed the musical comedy parody of Taylor Swift’s 'Bad Blood’ as a reaction against the tampon tax in the UK, which helped gain the campaign international press recognition in publications such as Billboard, Huffington Post and Cosmopolitan.

Narrative writing and directing credits include the award winning short film ‘StrangeWoods' which won the London 24 Hour Film Challenge, short film 'The Ballad of Jake, Lily and Clara’ - a video EP for the band Dead on TV and he produced the award winning short film ‘Bats and Balls’ collaborating with fellow filmmaker Jamie Jones.

In the arts Adam was technical director for all national filming activity surrounding Danny Boyle’s ‘Pages of the Sea’ for 14-18 NOW. He has produced film content for cutting edge curators of public performance Without Walls. He frequently shoots and directs for the English National Ballet and Somerset House and he has directed TV programming for MTV, profiling pioneering audio visual artists such as Brian Eno, United Visual Artists and Jason Bruge.