TELLING the SUCCESS story of a BRITISH artistic icon


The UK’s preeminent theatre school Arts Ed celebrates it centenary in 2019. The educational trust responsible for training many of the UK’s most celebrated musical and stage talent wanted a way to mark this milestone, and turned to Bad Madam to commission a film as iconic as them.

Matching the stature of the organisation responsible for talent including Julie Andrews, Angela Lansbury, Nigel Havers and Martin Clunes, and who boasts patrons including Andrew Lloyd-Webber is no mean feat. So we created an eight-part short-form documentary series called ‘100 years in 100 seconds’ to celebrate the phenomenal success the school has produced, and allowed the outstanding alumni to tell the story, in their own words, all in a hundred seconds.

The films will be used as part of the school’s centenary celebrations, to be launched by school president Andrew Lloyd Weber in September 2019 and production has been running for a little more than a year now, scheduling around the busy diaries of the incredible talent willing to play their part. To date we have told the story through Lashana Lynch - star of Captain Marvel and recently announced as the new Bond girl; Miriam Teak-Lee formerly starring in Hamilton on the West End and now playing the lead in & Juliet; ex-Eastenders actor, and now notable director Nigel Harman, and industry legend Nigel Havers, with many more still to come…