BEN PADFIELD

 
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Ben is our Managing Partner and Executive Producer, and has spent the past 18 years in various senior strategic, creative and commercial roles, across some of the world's biggest agencies. In this time, he has run both above and below-the-line agency businesses, creating and producing campaigns for clients including Ten Downing Street, Sainsbury's, Pringles, BT, Nissan, Disney, Jose Cuervo, Intel, Warner Bros, Universal Pictures, Working Title, Sony Pictures and Who Wants To Be A Millionaire.

Prior to co-founding Bad Madam, Ben created a unique creative intellectual property agency that produced high-value entertainment assets for brands to use within their marketing activities, delivering their message more effectively to audiences and generating revenue that underpinned (and often paid for) his clients’ campaigns. The most notable example of this was the work with Sainsbury’s and the creation of the Bumper Book of Summer - a 148-page, beautifully illustrated book, which became the fastest-selling book of all-time for the brand, and won Campaign of the Year across numerous awards.

Other examples of his team’s work include the groundbreaking ‘Dusk Till Dawn’ for Jose Cuervo; the extreme sports and entertainment assets created with Nissan (Freeride World Tour, Qashqai Challenge and GT Academy); comedy and entertainment assets created for Great Ormond Street Hospital (Graham Norton with the London Comedy Festival, and the UK’s largest-ever football event, the Sun Footie Festival with News International); and the critically-acclaimed ‘Living With’ series, broadcast internationally as well as to important political audiences on Whitehall, in Washington at the United Nations, and at the International Criminal Court in The Hague.

The IP agency was merged with a film production company and a digital business in the creation of Bad Madam, as the partners set about building the agency on a mission to Tell Stories That Need To Be Told; for brand clients, as co-productions, and as commissioned broadcast, in recognition of the way that the worlds of marketing, media and entertainment were changing.