Katie is a co-founder of Bad Madam and the company’s Client Service Director, overseeing productions for clients including 14-18 NOW and the collaborations with Danny Boyle, Jeremy Deller and Peter Jackson, Disney, the NSPCC, Merck, Bayer, BT and Somerset House. Her main role is leading those projects from start to finish - from dissecting the brief, working with the creative team, pitching the treatments, building the right crew, producing the shoot, to turning the client’s vision into a reality and delivering the best possible creative outcome.
She spent 20 years working in the PR Marketing & Communications industry, working for some of the UK's biggest and best PR agencies, from leading global networks to small boutiques. She has led campaigns for a broad range of brand clients including Dove, Vaseline, Heineken, Reebok, Nintendo, Clinique, BT, Ariel, Evian, Flora, Kingsmill, London Eye and Cineworld.
During the last few years of her time in PR, her experience focused on integrated communications, devising and producing creative content-led campaigns, to tell brand stories through film, live experience, digital build and animation. It was this experience that led her move into content production in 2016, as it allowed her to combine her strategic communications expertise of how to tell a brand story and how that story will engage an audience, with how this translates into a visually-led creative idea.
Career highlights include leading the campaign for Vaseline's first Limited Edition Lip Therapy tin and brokering the deal that created the fastest-selling product in Selfridges’ history; and being called ‘dope’ by will.i.am after pitching him an idea (whilst impersonating Cheryl Cole)...