MIKEY LOVEDAY (AKA MAD DICE)

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From the beginning, Mikey was committed to building a career around two of his biggest interests - music and urban culture. After spending ten years working in the music industry, from label and artist management to music production and DJ’ing, Mikey wanted to develop his interests further and embarked on integrating his interest in filmmaking into the mix. Passionate about how film can tell stories through music, and the urban cultures it speaks to, Mikey now directs, shoots and cuts films for artists including FunstaMc, SmallzDeep, DurtyChips, Dreps and Manek and has had his work featured on numerous prominent YouTube channels including SBTV, GRM Daily, LinkUpTv and JDZ Media.

MAD DICE'S LATEST REEL...