BRINGING DONORS ‘TOGETHER FOR CHILDHOOD’
Tags: Charity; Online; Film Production; PR; Issues Awareness; Social, Cinematic
Long-standing client, the NSPCC asked us to create a film to raise funds for their new initiative, Together for Childhood, to unite all child protection experts in the local community. The crucial part of the brief was to create something emotional and moving yet avoid over-dramatising the issue through shock tactics.
We wrote a script that depicted the beginning of the problem but then, using stop motion, paused in 3D right at the point everyone thought they knew what was coming. We then took the audience on a different journey, through the same characters, to show what working Together For Childhood could look like, and delivered an alternate ending to the story that had started with abuse that could’ve been prevented.
The film headlined at a conference of high-net-worths to raise the millions of pounds needed to get Together For Childhood started, and prove the revolutionary new approach could work. The film short is now being re-purposed for social media, and pilot schemes are rolling out across the country to prevent child abuse through by tackling it TOGETHER.