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Ruby decided she wanted to pursue a career in film at the tender age of 16. She went on to graduate from The University of the Arts London in 2016 and has since continued to produce bold content for a variety of clients.

She threw herself in at the deep end, directing a series of documentaries for acclaimed artist Jonathan Yeo and the National Portrait Gallery of Denmark, before stepping into the world of music and fashion content with a taste for the visually weird and wonderful. She has since directed an eclectic range of content for emergent and established brands such as South China Morning Post, Gousto, Polaroid and Sony.