Benjamin Padfield


Ben is half of BAD, our Managing Partner, Creative Director and Executive Producer.

He has spent the past 18 years in various senior strategic, creative and commercial roles, across some of the world's biggest agencies and most exciting start-ups. During this time Ben has created and executed multi-award-winning campaigns for brands including Sainsbury's, Pringles, BT, Nissan, Disney, Jose Cuervo and Intel as well as entertainment clients including Warner Bros., Universal Pictures, Working Title, Sony Pictures and Who Wants To Be A Millionaire. He has run large agency businesses within various WPP agencies, working above, below and every which way through the line, and has also founded numerous creative start-ups, both within holding groups such as Interpublic, as well as independently.

Most recently, Ben founded a unique creative intellectual property agency, which was merged into Bad Madam, and designed highly engaging, highly profitable forms of brand entertainment - assets that not only drove clients' brand agendas but also made their marketing efforts pay for themselves. The most award-winning example of this was his team's work for Sainsbury's which not only drove preference and sales through the difficult summer trading period, but also created an asset which became the fastest-selling book of all time for the brand, a two-time No.1 Bestseller nationally and a highly profitable campaign which won Campaign of The Year across numerous awards.

The IP business remains a major part of what makes Bad Madam unique - its ability to work through the line, produce and shoot the highest production-value content for all channels AND its pedigree in creating original ideas that redefine their value to a client through their commercial nature and performance. 


Adam Loveday-Brown


Adam, the other half of BAD, our Director-in-Chief and video Jedi - specialising in Commercials, Branded Content, Fashion Films, Music Videos, Short Films, Medium Films & Longish Films.

He has directed commercials and branded content for the likes of Beats By Dre, Disney, Clarks, Samsung, Scholl & The NSPCC

Music video and live directing credits, include artists such as Tinie Tempah, Bloc Party, Michael Malarkey, WiDEAWKE feat Wiley, Ellie Goulding, Emilie Sandé, Bashy and Pendulum.

Fashion credits include Oasis, Jaeger, Triumph, Clarks, Vogue, Aquascutum, Acne, Marc Jacobs, Reiss, Mr Porter, F&F and Next. 

Narrative credits include the award winning short film ‘StrangeWoods' which won the London 24 Hour Film Challenge, short film 'The Ballad of Jake, Lily and Clara’ and award winning short film ‘Bats and Balls’ which he produced for fellow film maker Jamie Jones.

Collaborating with Cariad Lloyd and Jenny Bede, Adam directed the musical parody of Tailor Swift’s 'Bad Blood’, a reaction against the UK's 'tampon tax' in the UK gaining international press recognition in publications such as Billboard, Huffington Post and Cosmopolitan.

In the arts he works with cutting edge curators of public performance Without Walls, he frequently shoots and directs for the English National Ballet and Somerset House and he has directed TV programming for MTV profiling pioneering audio visual artists such as Brian Eno, UVA and Jason Bruge. 


Katie Taylor


Katie puts the madam into Bad Madam… 
But it is her job as Client Services Director to bring together the right production crew, manage all shoots, turn the client’s vision into a reality and deliver the best possible creative outcome. 

She spent 20 years working in the PR Marketing & Communications industry, working for some of the UK's biggest and best PR agencies, from leading global networks to small boutiques. She has led campaigns for a broad range of brand clients including Dove, Vaseline, Heineken, Reebok, Nintendo, Clinique, BT, Ariel, Evian, Flora, Kingsmill, London Eye and Cineworld.

Her latest comms experience focused on integrated communications, devising and producing creative content-led campaigns, to tell brand stories including film, live experience, digital build and animation. It was this experience that led her move into content production as it allowed her to combine her strategic communications experience in how a story is told, and her creative experience in how to bring that story to life visually. 

Career highlights include leading the campaign for Vaseline's first Limited Edition Lip Therapy tin and brokering the deal that created the fastest-selling product in Selfridges’ history;  launching Dove's Self Esteem Programme with a shoot by Rankin; and being called ‘dope’ by after pitching him an idea (and impersonating Cheryl Cole)...


Ben Jones


Ben does Sport. Comedy sport. Documentary sport. Post Production sport and all other production genres you can put in front of sport.

Football, Golf, Rugby, Athletics, Cricket, F1, Tennis and too may more to mention; he’s worked in them all, though he has never done bog snorkelling and would welcome a good script around it if anyone has one.

Working with some of the biggest stars in sport over the last ten years has also given Ben a great understanding of how to work with global talent and get the best out of them, in what are normally time sensitive shoots and usually alongside multiple agency demands for the talent.

Ben is also brilliantly adept at getting the most out of shoots and thinking on his feet to create other possible content opportunities alongside the main script.

He has a background as an award winning creative and agency owner and brings with him a wealth of knowledge about the creative and production process having written and overseen campaigns for some of the biggest clients in the world.

His agency and creative background has also taught him that collaboration is absolutely vital to getting the best out of a script and genuinely loves working alongside clients at all stages of the production process.  

He is a huge Arsenal fan but if the script's great* he will work on a Tottenham film…

*Cannes Gold Lion potential.


Mikey Loveday


After spending 10 years working in the music industry, from label and artist management to music production and DJ’ing, Mikey decided to connect his passion for music together with film and is now Bad Madam’s resident editor and music video director.

He has worked alongside our Director-in-Chief Adam for the past seven years, learning from the ‘Master’, and is currently Bad Madam's lead on post production managing all edits through the team as well as overseeing all After Effects animation requirements.

When not editing, Mikey is also our urban music expert, shooting and directing films for artists such as FunstaMc, SmallzDeep, DurtyChips, Dreps and Manek and has had his work featured on numerous prominent YouTube channels including SBTV, GRM Daily, LinkUpTv and JDZ Media.


Imogen Loveday-Brown


Imogen, Immy, Imms (she answers to any of the above) is Bad Madam’s Head of Style.  No, the other company directors don’t need dressing each morning, they manage quite well with her monthly styling tips.

With over a decade’s worth of experience in her industry, Imogen has been fortunate enough to work with some amazing brands and incredible talent over the years. Her work covers a broad spectrum - from editorial, to commercial, to music videos and feature films. From fashion icons such as Jaeger, Oasis, Sunday Times Style and Chanel. To major brands such as Disney, BBC, Samsung, Breast Cancer Care and Film 4. To talent, such as Diana Krall, Nemone, Tinie Tempah and Michael Malarkey. The work is always interesting, always diverse and always a welcome challenge.

Imogen loves working closely with clients and her Bad Madam team, interpreting their brief and bringing alive a visual element that backs up their brand and aesthetic. It's always considered and it's always collaborative, making sure that her side of the puzzle slots in seamlessly to the overall picture we are trying to achieve. 

Bad Madam is truly a working family - quite literally in that, Imogen is married to one of the team and sister to another. That's why a Bad Madam set is always a hard working, laugh out loud, good place to be - even on a 10hr day outside in winter!


Ruby Brown


Ruby decided she wanted to pursue a career in film at the tender age of 16. She went on to graduate from University of the Arts London, with a confidence to begin writing and directing bold content. 

She threw herself in at the deep end by directing a series of documentaries for acclaimed artist Jonathan Yeo and the National Portrait Gallery of Denmark before stepping into the world of music and fashion content with a taste for the visually weird and wonderful. She has since directed an eclectic range of promos for emerging artists such as Dahlia Sleeps, singer Wølffe and jazz pianist Ashley Henry; as well as numerous creative shorts for emergent jewellery brands such as Fiyah, Gousto and Mopp.