WE BELIEVE IN ONE THING…
We believe in telling stories that need to be told. In the power of film, when used to its full potential. Film that says something interesting, and enriches lives as it does so. Not content for the sake of it that clutters up an already crowded screen. Films people choose to watch, not one-dimensional content people choose to skip. So we believe in helping our clients occupy the minds of their audience for longer.
Which we do by helping them find a story they need to tell.
WHICH WE DO IN TWO WAYS…
We produce powerful programming for brands, broadcasters, causes and cultural organisations. We take ‘content ideas’ and apply the same story development you’d expect when working for broadcast. Translating ideas into storylines, one-off content executions into better-developed short-form, serial and feature-length formats so those ideas can deliver at the level they’re capable of. Why? Because programming is what people seek out and immerse themselves in. Whether on TV, on-demand or online. Dramatic, factual or reality. People watch programmes not ads. And they share stories, not messages.
WE ARE THE SUM OF THREE ELEMENTS…
We produce more effective content by harnessing a triumvirate of skills on every production – understanding how to grow brands, from twenty years inside some of the world’s biggest agencies; understanding how to construct a compelling narrative, from two decades making TV; and understanding how to connect with an audience, through the vision that comes from our unique collaborators. So whether we’re creating a global moment of remembrance with Danny Boyle; encouraging more men to take their health seriously with the ‘Have I Got News’ writers; inspiring families to be healthier for the global entertainment studio; producing the fastest-selling book of all-time for a major retailer; or making eye-opening real-life drama for the police or investigating social issues with intrepid documentarians…our stories connect better with audiences, and drive better metrics for the clients that commission them, because of our strategy, telly and collaborator trios.
AND WE WORK IN FOUR DIFFERENT WAYS
We help clients with strong stories to tell, do so more effectively by developing that content into better programming. And we help clients who want to use content more effectively, do so by developing them the stories they need to tell. Every production starts with our story development sessions where our creatives and strategists, collaborators and producers connect what the client wants to talk about, with what the audience wants to hear, and then together work that up into a compelling narrative that will deliver for both parties.
We produce our own slate of productions, stories which we believe need to be told. We develop those storylines in-house and with our collaborators, before building funding behind them, whether direct with a partner, or a collective of parties, or financing them through crowd investment to take them into production.
Intellectual Property Productions
We’re specialists at constructing creative capital for clients, ideas identified as having tangible commercial value and able to be scaled into profitable assets. So for the right client, on the right productions, we’re able to work in partnership with a brand to create entertainment-led ideas that not only drive their commercial objectives, but also generate revenue they can use to fund their marketing programmes.
With collaborators spanning the TV and film worlds, who’ve produced commissioned programming for the BBC, ITV, Channel 4 & 5, Netflix, Discovery, Sky, CBS Reality, BT Sport, Eurosport, CNN and more, we’re well-placed to create programming ideas to be taken directly to commissioners. We do this on behalf of clients when relevant, as well as with the film and programme-makers we collaborate with.
WE CAN EVEN GO BACKWARDS…
We believe our effectiveness should be measured in three ways. Firstly in views, shares and how much our work is talked about. That ensures we’re writing for the audience. Secondly in how effectively we can carry a message within a bigger story. That ensures we’re driving value for our client. Whether preference and sales for a brand, ratings and share for a broadcaster, or advocacy and action for a cause. And lastly in how we’re able to scale that story into being about more than the person telling it. That ensures we’re contributing positively. Not necessarily ‘doing good’. But always enriching the people watching as much as their world around them. Paying for their time by telling, not selling. Saying something of value. Giving them something to share. To inspire, educate, empower or entertain them.
FOR TWO REASONS…
Because in the world of modern content, two truths should shape how you use film. 1. The world is watching more content than ever before. On multiple screens. Entirely in charge of their own schedule. Drowned in choice. And blessed with control. 2. Yet they’re choosing to engage with as little marketing as possible. Programming is downloaded, shifted or streamed. Ads are fast-forwarded or skipped. Or bypassed with blockers and subscriptions. Film, in all its forms, is the only modern media format in sustained growth, and people want to watch, more so than any other means of consumption. But marketing to them has become harder than ever and they’ve developed subconscious blinkers to the media-wallpaper surrounding them.
AND BACK TO THE BEGINNING…
Which is why, as with all circles, everything comes back to the beginning. To story development. Because without a story, you have nothing to say. Nothing your audience will engage with anyway, because their time is too precious, and their skip button too eager. So almost all of our productions with clients start with us helping them understand the storylines they have that would resonate with their audience. And if they don’t think they have one, we can always find one that’ll work. That involves us understanding their business and challenges as well as they do. Bringing our insights of their audience, and what they’ll deem authentic, with us. Our strategists building the bridge between the client’s objectives, and what the audience will choose to watch. Working with our collaborators to bring that to life, so the client can see the difference between ‘content’ and proper programming, and what success through well-developed, hard-working film could deliver. And then us proving all of that in research, to demonstrate before a single camera has rolled, that there’s an audience waiting, eager and willing to watch that story they need to be told.